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Business Team


Who We Are

Helping Our Clients Connect Meaningfully with Customers to Drive Business Results

We are a strategic consulting agency specializing in branding, customer experience, digital, demand generation media, activation and channel marketing planning.  

We believe in conscious capitalism - that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it creates prosperity and human progress.

Founded in 2008, we champion brands and bring them into the spotlight. We create meaningful experiences that build brands, deepen customer relationships and grow business with our clients' key trade partners.  We pride ourselves on delivering unparalleled strategic solutions, client-centered service and remarkable results.

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Brand Strategy

Building Powerful Connections.

We believe a great brand drives and cultivates an emotional connection with customers.  We take a Design Thinking approach to brand strategy that creates that powerful connection, and differentiates your brand in the marketplace. 

Services include: Consumer Research, Brand Positioning and Architecture Development, Messaging, Brand Identity, Brand Activation & Marketing Support.

Shopper & Retail

At Home. On the Go. At Retail.

Above the line. Below the line. Today there is no line. It's been obliterated by technology, which has dramatically transformed the way people shop.  And a shift to retailers who want to optimize their shoppers experience and demand new solutions from their manufacturer partners.

With our expertise in CPG and retail– we provide services in Shopper Activation Strategy, Retailer & Trade marketing, Promotional Marketing, In-Store Merchandising, Digital/Social/Mobile Integration.

Media Planning

Right Place, Time and Message.

We work with you to reach the right audience at the right time with the right message to generate the desired response.

We utilize our expertise in SEO, SEM, Display, Native, Social and Analytics plus historical data, performance and your category's consumer journey to determine and plan the right touch-points and media mix for your campaign efforts.  

Customer Experience and Content Strategy

Experiences That Matter.

We believe experiences matter. They enhance lives and build brands.  
Your brand stands for something, and its critical that every interaction, piece of content, application and touchpoint delivers on your brand promise.  

We work collaboratively with your team to define the optimum experience unique to your brand.

Our process includes

interactive sessions, ideation, prototyping and a Customer Experience Blueprint which identifies key priorities to enable your brand to deliver the ideal experience to reach your audience.  

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Our Team Approach

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Ann Kostopanagiotou

Managing Director

Ann is a strategic and results-driven industry professional with 15+ years client leadership, integrated & digital marketing experience in various industries including retail, packaged goods, automotive, QSR, financial services, travel and real state/franchise organizations.

Ann has had the privilege of working with leading agencies and Fortune 1000 clients where she's honed her craft in building brands and achieving business objectives across all media – including advertising, digital, customer experience, social media, PR, experiential, in-store, consumer & trade promotion, sponsorship and partner marketing.  

She's been an active thought leader in the marketing community serving on the Board of Directors with American Marketing Association from 2009-2014, as President from 2012-2013.

Outside of professional pursuits, Ann enjoys spending time with family and friends, hiking, traveling and enjoying good wine and bourbon.


Experts and Collaborators

New Economy Collaboration

The agency world has changed, and we believe the power of the new economy in offering clients best-in-class experts and partners.  We work and bring together established agency resources and talent within our network as projects require it, and deploy them effectively on your business and project initiative.

We’ve Enjoyed Working with These Agencies and Brands

Client Spotlight

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Connect With Us

Get in touch to learn more about how we can drive your brand forward. As a full-service Strategic marketing consultancy, we know how to help you and your business grow and flourish. All you’ve got to do is call!


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